REG - Guild Esports PLC - Guild Esports partners with trading platform eNDX

Guild EsportsAnnouncement

21/12/2023 07:15

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RNS Number : 5363X  Guild Esports PLC  21 December 2023

Press Release

 

21 December 2023

 

Guild Esports PLC

 

("Guild Esports", "Guild", or "the Company")

 

Guild Esports partners with esports trading platform eNDX

 

Guild Esports PLC (LSE: GILD; OTCQB: GULDF), a global gaming-focused media
business, is pleased to announce that it has entered a one-year rolling
partnership with eNDX, an esports player-focused virtual trading platform, to
add players from the Company's Counter-Strike rosters into eNDX's tradable
pool.

 

Guild will receive a percentage of revenue generated from the trading of Guild
players on the site. The partnership is estimated to be worth up to six
figures based on projected user acquisition and trading volume.

 

The eNDX platform enables users to trade virtual shares in professional
Counter-Strike esports players that have agreed to be featured on the
platform. As a result of the partnership Guild's professional rosters in the
esport will be incorporated into the eNDX trading platform, allowing fans to
buy and sell shares in their favourite Guild Counter-Strike players. Both of
Guild's Counter-Strike teams will be added, the Guild Eagles and Guild's
all-female Counter-Strike team.

 

eNDX's trading and fan-engagement platform is already utilised by several
established esports organisations such as Cloud9, BIG, Team Singularity and
Endpoint. Guild is eNDX's first esports partner to add both its male and
female Counter-Strike rosters to the eNDX platform, enhancing Guild's
visibility with new audiences.

 

Given that the audience size of the Counter-Strike Paris Major 2023 peaked at
1.5 million viewers (source: Esports Charts, 2023), the partnership also
represents a significant opportunity for Guild to leverage eNDX's platform to
expand its reach and connect with Counter-Strike fans. This will include, in
addition to European audiences, fans from esports growth territories and
regions including Latin American states such as Argentina and Brazil where the
platform has recorded strong growth. Guild's social media following in LatAm
is in excess of one million spanning Guild and Guild talent channels and the
platform's strong penetration in this region is expected to facilitate the
Company's further engagement with these fans.

 

With a cap of 21 million shares available per athlete, the eNDX platform
offers a finite and secure trading experience where users aged 18 and above
can actively buy, sell and collect digital versions of Counter-Strike players.
 

 

Jasmine Skee, CEO of Guild Esports, said: "Our partnership with eNDX
establishes Guild's presence within the esports player trading landscape, as
we become the first esports organisation to introduce both their male and
female rosters onto this platform. As well as allowing users to trade in the
future performance of their favourite players, eNDX provides a unique
opportunity for driving fan engagement. We are delighted to see our exciting
players added to this platform which offers a new avenue for fan participation
within the overall esports experience."

 

For further information please contact:

 Guild Esports
 Jasmine Skee                                               via Tancredi +44 207 887 7633

 Chief Executive
 Tennyson Securities
 Corporate Broker                                           +44 207 186 9030

 Peter Krens
 Tancredi Intelligent Communication

 Media Relations
 Helen Humphrey                                             +44 7449 226 720

 Charlie Hobbs                                              +44 7897 557 112

 Jasmine Gadhavi                                            +44 7931 435 236

 guild@tancredigroup.com (mailto:guild@tancredigroup.com)

 

About Guild Esports:

 

Guild Esports PLC is a global gaming-focused media business that fields
professional players in gaming competitions under the Guild banner. Our
in-house training academy aims to attract and nurture the best esports talent,
and our goal is to provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community worldwide.
Guild is led by an experienced management team of entertainment sector and
esports veterans and co-owned by David Beckham. The Company is headquartered
in the UK and its shares are listed on the Main Market of the London Stock
Exchange (ticker: GILD) and on the OTCQB Venture Market in the United States
(ticker: GULDF). Please visit www.guildesports.com for more information.

 

About eNDX:

 

eNDX redefines fan engagement by enabling users to buy and trade shares in
their favourite players within a transparent and fair market. Built on
blockchain technology, each share ensures clear ownership and is securely held
in the trader's account. Users can easily start trading by creating an
account, making a deposit, and accessing the platform's features. eNDX has
solidified its position in the esports trading landscape by collaborating with
industry giants such as Vitality and Cloud9 during its BETA phase. Please
visit https://csgo.endx.gg/landing (https://csgo.endx.gg/landing) for more
information.

 

 

 

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