REG - Guild Esports PLC - Guild Studios $1.1 million revenue milestone

Guild EsportsAnnouncement

07/12/2023 07:00

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RNS Number : 9263V  Guild Esports PLC  07 December 2023

Press Release

 

7 December 2023

 

Guild Esports PLC

 

("Guild Esports", "Guild", or "the Company")

 

Guild Studios generates over $1.1 million in revenue since launch

 

Guild Studios secures content creation mandate from Sky Broadband

 

Guild Esports PLC (LSE: GILD; OTCQB: GULDF), a global gaming-focused media
business, is pleased to announce that Guild Studios, the Company's production
and creative division, has generated over $1.1m in revenue since its creation
in Q1 2023.

 

Since its creation, Guild Studios has delivered campaigns and activations for
high profile brands including Samsung UK, Coca-Cola, Sky Broadband, Subway and
blood cancer charity Anthony Nolan. Guild Studios has organised activations
and events including assisting in the launch of the new Samsung Galaxy S23,
launching the first ever mixed-gender VALORANT tournament and launching an
all-female Rocket League tournament.

 

The $1.1 million revenue milestone was achieved after Guild Studios was named
the Official Activation Partner of Sky Broadband for its 2024 Gaming Plan. Sky
Broadband has granted Guild Studios an exclusive mandate to deliver a suite of
activation services in the first half of 2024. These include production and
design work, creative work and project management.

Guild Studios' new mandate from Sky Broadband will complement and build on
Sky's position as Official Premier Partner of Guild Esports. Guild Studios
will take a tournament-led strategy to content creation, delivering
high-quality esports and gaming events, with the express purpose of elevating
the visibility and recognition of women gamers, an under-represented group in
professional gaming.

 

The success of Guild Studios has been additionally responsible for a
significant increase in Guild's social media engagement in 2023. All content
distributed on Guild's social media channels is created in-house by Guild
Studios. Guild's number of followers across its owned and operated channels
has increased by 1.7 million in H2 2023 and remains on an upward trajectory.

 

Jasmine Skee, CEO of Guild Esports, commented: "Guild Studios is a success
story for Guild Esports. Since its creation this year it has already brought
in close to a million pounds in revenue and provides us with an opportunity to
drive revenue alongside sponsorship. Guild Studios is hugely exciting for us
as a brand - we partner with companies on targeted campaigns that clearly
demonstrate Guild's ability to connect and understand the notoriously
hard-to-reach Gen Z and Gen Alpha demographics. Guild Studios has produced
some incredible work so far, and this is a promising growth area.

 

"Since first signing Sky as our Official Premier Partner in September 2022,
our relationship has continued to flourish. Brought together by our shared
commitment to women in gaming and esports excellence, we're delighted to be
working more closely with Sky in 2024 and beyond."

 

For further information please contact:

 Guild Esports
 Jasmine Skee                                               via Tancredi +44 207 887 7633

 Chief Executive
 Tennyson Securities
 Corporate Broker                                           +44 207 186 9030

 Peter Krens
 Tancredi Intelligent Communication

 Media Relations
 Helen Humphrey                                             +44 7449 226 720

 Charlie Hobbs                                              +44 7897 557 112

 Jasmine Gadhavi                                            +44 7931 435 236

 guild@tancredigroup.com (mailto:guild@tancredigroup.com)

 

About Guild Esports:

 

Guild Esports PLC is a global gaming-focused media business that fields
professional players in gaming competitions under the Guild banner. Our
in-house training academy aims to attract and nurture the best esports talent,
and our goal is to provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community worldwide.
Guild is led by an experienced management team of entertainment sector and
esports veterans and co-owned by David Beckham. The Company is headquartered
in the UK and its shares are listed on the Main Market of the London Stock
Exchange (ticker: GILD) and on the OTCQB Venture Market in the United States
(ticker: GULDF). Please visit www.guildesports.com
(http://www.guildesports.com) for more information.

 

About Sky UK:

 

Sky is one of Europe's leading media and entertainment companies and is part
of Comcast Corporation, a global media and technology company that connects
people to moments and experiences that matter. At Sky we Believe in Better.
It's in our DNA.

 

We're famous for innovation. We offer streaming services NOW and WOW; the
world's smartest TV, Sky Glass; and the best aggregation platform, Sky Q. We
provide connectivity you can count on in mobile, and fast, secure, reliable
residential and business broadband.

 

We're Europe's premium content producer. We create award-winning original
content, produce the biggest live sporting events, and we provide free access
to news and the arts.

 

We believe that we can have a positive impact on society, by supporting and
creating tens of thousands of jobs, addressing digital inequality, being a
diverse and inclusive employer, and becoming net zero carbon by 2030.

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