REG - Guild Esports PLC - Subway Sponsorship Deal Signed

Guild EsportsAnnouncement

22/12/2023 07:00

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RNS Number : 6867X  Guild Esports PLC  22 December 2023

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Press release

 

22 December 2023

 

Guild Esports PLC

 

("Guild Esports", "Guild", or "the Company")

 

Subway Sponsorship Deal Signed

 

Guild Esports PLC (LSE: GILD; OTCQB: GULDF), a global gaming-focused media
business, is pleased to announce it has signed a one-year UK sponsorship
agreement with Subway, one of the world's largest quick-service restaurant
brands, effective from 1 January 2024.

 

The deal reappoints Subway as Guild's Official Quick-Service Restaurant
Partner, following on from the two companies' two-year global sponsorship
agreement first signed in March 2021.

 

The sponsorship provides Subway with front-of-shirt branding on Guild's
professional and Academy players' shirts across all esports tournaments in
2024.

 

The terms of the deal are subject to commercial confidentiality and the total
contract value is payable in cash.

 

Jasmine Skee, CEO of Guild Esports, commented: "Subway was among our first
partners after our IPO on the London Stock Exchange, and we're delighted to be
extending our relationship into 2024. Subway is an iconic brand with a global
reach, and its decision to partner with us again is a resounding validation of
Guild's value proposition and long-term strategy, showing how we can
communicate authentically with new audiences, particularly the
difficult-to-reach Gen Z and Gen Alpha demographics."

 

Louise Wardle, Vice President of Marketing EMEA at Subway commented: "Subway
is excited to partner again with Guild, following a greatly productive two
years of working together. Gaming and esports are growing rapidly and in
continuing our presence in this space we hope to further engage with younger
audiences across the UK, helping them to fulfil their ambitions. We are
pleased to have our logo on Guild's professional players' shirts and wish them
a year of competitive success in 2024."

 

For further information please contact:

 Guild Esports
 Jasmine Skee                                               via Tancredi +44 207 887 7633

 Chief Executive
 Tennyson Securities
 Corporate Broker                                           +44 207 186 9030

 Peter Krens
 Tancredi Intelligent Communication

 Media Relations
 Helen Humphrey                                             +44 7449 226 720

 Charlie Hobbs                                              +44 7897 557 112

 Jasmine Gadhavi                                            +44 7931 435 236

 guild@tancredigroup.com (mailto:guild@tancredigroup.com)

 

About Guild Esports:

Guild Esports PLC is a global gaming-focused media business that fields
professional players in gaming competitions under the Guild banner. Our
in-house training academy aims to attract and nurture the best esports talent,
and our goal is to provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community worldwide.
Guild is led by an experienced management team of entertainment sector and
esports veterans and co-owned by David Beckham. The Company is headquartered
in the UK and its shares are listed on the Main Market of the London Stock
Exchange (ticker: GILD) and on the OTCQB Venture Market in the United States
(ticker: GULDF). Please visit www.guildesports.com
(http://www.guildesports.com) for more information.

 

About Subway ® Restaurants:

The Subway restaurant chain continues to evolve the dining experience,
offering guests in more than 100 countries quality ingredients, as well as
robust flavour combinations while serving over 6 million made-to-order
sandwiches created each day. All Subway restaurants are owned and operated by
more than 20,000 Franchise Owners, who employ many people in their
communities. The Subway experience is also delivered online at Subway.com,
through Subway.com/Delivers, and the Subway® App.

 

Subway® is a Registered Trademark of Subway IP LLC. © 2023 Subway IP LLC

 

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