** Analysts at Macquarie say e-commerce players like Amazon
AMZN.O , Shein and PDD PDD.O -owned Temu are continuing to
take both earnings and market share off Australian consumer
sector
** Says the market share grab by Amazon, Shein and Temu is
dilutive to the Australian system
** Expects discretionary spend to face headwinds locally in
the near term as cost-of-living pressures persist, unemployment
rises amid a broader uncertainty before the federal elections in
May
** Brokerage prefers retailer Coles COL.AX among the
consumer sector, expecting the firm to benefit from supply chain
disruptions at larger rival Woolworths WOW.AX
** COL down 0.3% while WOW up 0.2%
** Also prefers non-essential retailers like Harvey Norman
HVN.AX and JB Hi-Fi JBH.AX
** Brokerage least prefers pizza maker Domino's DMP.AX and
pub owner Endeavour EDV.AX
(Reporting by Rishav Chatterjee in Bengaluru)
((Rishav.Chatterjee@thomsonreuters.com;))