** Shares of Australia's JB Hi-Fi JBH.AX rise 0.4% while
conglomerate Wesfarmers WES.AX gain 0.6%
** Morningstar says Australian retailing industry leaders,
who are perceived well with highly regarded management teams are
leading the recent rebound rally in discretionary retail
** Leading discretionary retailers JBH.AX and WES.AX
look overvalued to the investment research firm, with stocks up
18.8% and ~6%, respectively, since October
** Investor concerns that cyclically soft liquor sales could
indicate a more structural change in consumer preferences are
weighing on sentiment towards Endeavour EDV.AX , says
Morningstar
** The investment research firm believes meaningful margin
expansion is hard to achieve for most retailers as an uptick in
household savings remain an overhang
** In the September quarter, volumes were flat, with
household goods outperforming—underpinning sales growth at JB
Hi-Fi, Harvey Norman HVN.AX , and Kogan KGN.AX - Morningstar
** EDV stock gains 0.4%
(Reporting by Rishav Chatterjee in Bengaluru)
((Rishav.Chatterjee@thomsonreuters.com;))