Hasbro forecasts annual revenue below estimates amid economic uncertainty

Hasbro

10/02/2026 11:31

Feb 10 (Reuters) - Hasbro HAS.O on Tuesday forecast annual revenue below Wall Street estimates, as the toy maker grapples with consumers pushing back on non-essential purchases, including toys, due to economic uncertainty.

     The Play-Doh maker, however, beat fourth-quarter revenue estimates as demand ticked up during the holiday season. The company also announced a $1 billion share repurchase program.

Several consumer-facing companies have flagged tepid spending environment as lower to middle-income consumers remained under pressure from higher prices tied to U.S. President Donald Trump's import tariffs.

Hasbro expects annual revenue to grow in the range of 3% to 5%, compared with analysts' average estimate of a 5.16% rise, according to data compiled by LSEG.

It posted fourth-quarter revenue of $1.45 billion, compared with analysts' average estimate of $1.26 billion.

 (Reporting by Anuja Bharat Mistry in Bengaluru; Editing by Shinjini Ganguli)

 ((AnujaBharat.Mistry@thomsonreuters.com))