Hasbro tops Q2 revenue estimates on Marvel Super Heroes debut; raises guidance

Hasbro

21/07/2026 11:41

    

    Overview
  
Games and toy maker's Q2 revenue rose 16% and beat analyst expectations
Adjusted EPS for Q2 was $1.28, up year-over-year
Company raised full-year 2026 revenue and margin outlook

    

    Outlook
  
Hasbro raises 2026 revenue growth outlook to 5-7% in constant currency, from 3-5%
Company lifts 2026 adjusted operating margin forecast to 25-26%, from 24-25%
Hasbro expects 2026 adjusted EBITDA of $1.45 bln to $1.50 bln, up from $1.40 bln to $1.45 bln

    

    Result Drivers
  
MAGIC: THE GATHERING - Record revenue from Magic: The Gathering, led by the debut of Marvel Super Heroes and strong performance of Secrets of Strixhaven, fueled segment growth
CONSUMER PRODUCTS GROWTH - Consumer Products revenue rose 5%, supported by entertainment releases such as Star Wars: The Mandalorian and Grogu, and momentum in GEM categories, despite disruption from unauthorized network access
ENTERTAINMENT DECLINE - Entertainment segment revenue fell 20% due to the nature and timing of deals

    
Company press release: ID:nBwQfVbsa

    

    Key Details
  

            Metric
          

            Beat/Miss
          

            Actual
          

            Consensus Estimate
          
Q2 Revenue
Beat
$1.14 bln
$1.07 bln (10 Analysts)
Q2 Net Income
 
$161.30 mln
 

    

    Analyst Coverage
  
The current average analyst rating on the shares is "buy" and the breakdown of recommendations is 13 "strong buy" or "buy", 3 "hold" and no "sell" or "strong sell"
The average consensus recommendation for the toys & children's products peer group is "buy"
Wall Street's median 12-month price target for Hasbro Inc is $110.00, about 34.8% above its July 20 closing price of $81.59
The stock recently traded at 13 times the next 12-month earnings vs. a P/E of 16 three months ago

    

    Reuters Recommended Reads
  
July 21 - Sweden's MTG Q2 adjusted EBITDA tops estimates on casual games scaling 
July 20 - AMC posts surprise profit as summer blockbusters boost US box office
July 20 - Mattress company Sleep Number sells assets for $700 million in bankruptcy

    
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(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)