Toymakers Mattel, Hasbro rise after entering licensing deal for Netflix’s 'KPop Demon Hunters'

Hasbro

21/10/2025 18:11

** Shares of Mattel up about 3% at $18.91; Hasbro up about 1% at $75.21

** Cos enter dual partnership with Netflix NFLX.O as global co-master toy licensees for "KPop Demon Hunters"

** Products to launch in spring 2026, ranging from toys, games, collectibles, role-play items and more

** Mattel to report qtrly earnings after markets close today; Hasbro on Thursday

** Including session's moves, NFLX up ~38% YTD

(Reporting by Anshi Sancheti in Bengaluru)

((Anshi.Sancheti@thomsonreuters.com))