** Goldman Sachs initiates coverage on French advertising group Havas HAV.PA with a 'buy' rating and a EUR 1.9 target price
** Broker sees three reasons to buy Havas: resilient growth, margin improvement potential, and a strong balance sheet enabling M&A
** GS says Havas is expected to outpace peers in growth for 2025 and maintain similar growth thereafter
** Margin catch-up is anticipated due to restructuring, operational simplification, and a shift to higher-margin businesses, Goldman Sachs adds
** Shares trade at 6.5x P/E and a 13% free cash flow yield, representing a significant discount to peers (30%) and the EU market (54%), broker points out
** Out of 9 analysts that cover Havas NV, six rate the stock "strong buy" or "buy, "three rate "hold" and no analysts rate the stock "strong sell" or "sell"
(Reporting by Leo Marchandon)
((Leo.marchandon@thomsonreuters.com))