Sweden's Haypp Q4 net sales rise 15% on US and UK markets performance

Haypp AB (publ)

13/02/2026 06:53

Overview

Sweden's smoke-free alternatives firm Q4 net sales rose 15% to SEK 1,052.2 mln

Nicotine pouch category volume grew 28% during the quarter

Company reported Q4 loss with EPS at SEK -0.03

Outlook

Haypp sees strong momentum in US and UK markets for 2026

Company positions for growth with sustained investments

Haypp notes increase in new consumers for future growth

Result Drivers

NET SALES GROWTH - Net sales increased by 15% to SEK 1,052.2 mln, driven by strong performance in the US and UK markets

NICOTINE POUCH VOLUME - Volume growth in the nicotine pouch category rose by 28% during the quarter

ACTIVE CONSUMERS - Increase in active consumers to 630 thousand, contributing to sales growth

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
Q4 Sales
SEK 1.05 bln
Q4 Adjusted EPS
-SEK 0.03
Q4 Gross Margin
17.40%
Q4 Adjusted EBIT
SEK 31.40 mln
Q4 Adjusted EBIT Margin
3.00%
Q4 EBIT
SEK 4 mln


Analyst Coverage

The current average analyst rating on the shares is "hold" and the breakdown of recommendations is 1 "strong buy" or "buy", 2 "hold" and no "sell" or "strong sell"

The average consensus recommendation for the tobacco peer group is "buy."

Wall Street's median 12-month price target for Haypp Group AB (publ) is SEK175.00, about 43.4% above its February 12 closing price of SEK122.00

The stock recently traded at 26 times the next 12-month earnings vs. a P/E of 28 three months ago

Press Release: ID:nMFN1sWp63

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(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)