Newscasts - Heineken to sell less beer in 2025 as demand falters
22/10/2025 16:19
Click the following link to watch video: https://share.newscasts.refinitiv.com/link?entryId=1_jv2kdb3m&referenceId=tag:reuters.com,2025:newsml_RW588922102025RP1_930&pageId=Newscasts Source: 'Reuters - Business videos' Description: Dutch brewer Heineken warned on Wednesday its 2025 beer sales would fall as macroeconomic challenges worsened, further downgrading its volume guidance from the previous quarter for which it was punished. Fiona Jones reports. Short Link: https://lseg.group/3LnxdFP Video Transcript: Heineken warned on Wednesday its beer sales for this year would fall as global economic challenges worsen. It further downgraded its volume guidance from the previous quarter. The world's number two brewer and its rivals have been battling to restore weak volume growth for years. The sector has largely offset declines with price increases, but investors are increasingly focused on the amount of beer sold. Heineken's shares slid more than 8% in July when it warned that annual volumes would be broadly stable rather than grow. And on Wednesday, it said it expected volume to "decline modestly this year." The Dutch brewer also said annual organic operating profit would be at the lower end of its previously forecast range of 4% to 8%, in line with what analysts expected. Rising health concerns and disruption from beer alternatives are two factors that have caused long-term sales declines. But Heineken said its key challenges in the quarter, including weak demand for beers in Latin America and Europe, were short term in nature. And that it had a strong showing in previously difficult markets such as Vietnam.