Corrected: Germany's HelloFresh Q3 revenue falls as lower marketing spend cuts new customer intake
CORRECTED-Germany's HelloFresh Q3 revenue falls as lower marketing spend cuts new customer intake Corrects Adjusted EBITDA to EUR 50.9 mln, from EUR 54.4 mln, in table
Overview
Germany meal kit provider's Q3 revenue fell 11.3% yr/yr in constant currency due to lower marketing spend
Q3 adjusted EBITDA rose 26.3% yr/yr, reflecting higher AOV and lower marketing expenses
Company reported improved free cash flow and operational execution in Q3
Outlook
HelloFresh expects 2026 revenue to decline 9%-11% in constant currency
Company forecasts 2026 AEBITDA between €350 mln and €370 mln in constant currency
HelloFresh aims to maintain double-digit margin for Meal Kits and return RTE to AEBITDA profitability in 2026
Result Drivers
LOWER MARKETING SPEND - Co said reduced marketing expenses led to fewer new customers and lower order volumes, impacting revenue
HIGHER AVERAGE ORDER VALUE - Co said AOV rose 7.5% yr/yr in constant currency, driven by selective price increases, more add-ons, and a higher share of premium recipes
OPERATIONAL INEFFICIENCIES - Co said temporary inefficiencies in procurement, cooking and fulfillment linked to rapid menu expansion and RTE ramp-up outside the US negatively impacted results
Company press release: ID:nEQ53KZwka
Key Details
Metric | Beat/Miss | Actual | Consensus Estimate |
Q3 Revenue |
| EUR 1.43 bln |
|
Q3 Adjusted EBITDA |
| EUR 50.9 mln |
|
Analyst Coverage
The current average analyst rating on the shares is "hold" and the breakdown of recommendations is 5 "strong buy" or "buy", 6 "hold" and 4 "sell" or "strong sell"
The average consensus recommendation for the food retail & distribution peer group is "buy."
Wall Street's median 12-month price target for Hellofresh SE is €3.50, about 17% above its November 4 closing price of €2.99
The stock recently traded at 11 times the next 12-month earnings vs. a P/E of 7 three months ago
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(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)