March 18 (Reuters) - Baloise BALN.S and Helvetia Holding AG HELN.S are exploring a potential merger that could create one of Switzerland's largest insurers, Bloomberg News reported on Tuesday, citing people familiar with the matter.
The companies have held on-and-off discussions in recent months about a potential tie-up but there is no certainty the deliberations will lead to a deal, the report added.
Shares of Helvetia were largely flat and those of Baloise were marginally higher after the report.
(Reporting by Anusha Shah in Bengaluru; Editing by Leroy Leo)
((AnushaDevang.Shah@thomsonreuters.com;))