** Equipment rental company United Rentals' shares URI.N
rise 1.8% to $641.73 in early trading
** J.P. Morgan initiates coverage of URI with "overweight"
rating
** Sets PT of $780, representing a 23.7% upside to the
stock's last close
** Says URI’s market share and scale benefits show in higher
per unit economics compared to its peers
** Sees revenue upsides in the long-term, driven by
mega-projects, growth in specialty rental segment and M&A
** Also initiates coverage of peer Herc Holdings HRI.N
with "neutral" rating, PT of $155
** Five brokerages rate the URI "buy" or higher, three
"hold" and one "sell"; their median PT is $178.00 - LSEG data
** YTD, URI had risen ~12% and HRC had fallen ~12%
(Reporting by Aatreyee Dasgupta)
((Aatreyee.Dasgupta@thomsonreuters.com))