** Shares of Heritage Foods HEFI.NS close up 8.1% at 527.55 rupees
** Dairy co announces price reductions, passing on the benefits of recent tax rationalisation to consumers
** Prices cut on long shelf-life milk, ghee, butter and cheese, paneer, and ice cream products
** HEFI says no change for fresh milk as the category was already exempted from GST
** Trading volume more than 33x 30-day average at 9.7 mln shares
** HEFI up nearly 9% YTD
(Reporting by Vijay Malkar)
((VijayDattaram.Malkar@thomsonreuters.com;))