India's Hero MotoCorp enters German market in partnership with KSR Group

Hero Motocorp

16/07/2026 11:15

    July 16 - Hero MotoCorp HROM.NS on Thursday entered Germany through a distribution partnership with Austria-based KSR Group, expanding its European footprint to five markets as India's largest motorcycle maker boosts its international expansion.

Here are some more details: 
The world's largest two-wheeler maker by volume will enter Germany with its premium motorcycle portfolio, led by XPulse 200 4V series.
KSR Group, which also distributes Eicher Motors'  EICH.NS Royal Enfield and Japan-based Kawasaki Motors' motorcycles, will roll out Hero MotoCorp's product range through a network of more than 28 official sales and service outlets across major German cities, with plans to expand to 30 sales points. 
These outlets will also be equipped to handle after-sales support as well as service and commercial assistance to buyers. 
The entry into Germany is in-line with the New Delhi-based company's strategy to diversify beyond India and to build a presence in high-value markets.
In October, last year, the company had disclosed plans to enter the United Kingdom market with a similar partnership with Lancashire-based distributor MotoGB. 
The company closed financial year 2026 with a 40% year-on-year growth in its global business, driven by consistent demand across key international markets. 

 (Reporting by Saikeerthi in Bengaluru; Editing by Nivedita Bhattacharjee)
 ((Saikeerthi@thomsonreuters.com; (+91) 8296756080))