** Shares of car rental firm Hertz Global HTZ.O up 2.3% at $7 in morning trade
** Co says customers can browse, finance and purchase vehicles entirely online
** Co shifts from an online catalog model into a full-service e-commerce platform
** Last month, HTZ partnered with Amazon Autos to sell used vehicles online
** Median PT of 10 brokerages covering the stock is $3.55 - data compiled by LSEG
** As of last close, stock up 87% YTD
(Reporting by Anshuman Tripathy)
((Anshuman.Tripathy@thomsonreuters.com))