** Telehealth firm Hims & Hers Health's HIMS.N shares rise 2.8% to $28.95 premarket after J.P. Morgan initiates HIMS coverage with "overweight"
** Novo partnership could mark a turning point, removing significant legal overhang and positioning co as a platform offering branded, generic, and compounded products - brokerage
** Co's weight loss specialty can still grow this year - J.P. Morgan
** Adds, more stable GLP-1 business, peptide legalization, revenue reacceleration in second half and potential for more branded partnerships creates compelling catalyst path against skeptical investor base
** Says HIMS still one of the most shorted stocks in S&P 400
** Brokerage keeps HIMS PT at $35, upside of 24% to its last close
** 12 of 17 brokerages rate stock "hold", 5 "buy"; median PT $24.5
** As of last close, shares down 13.3% YTD
(Reporting by Utkarsh Hathi)
((utkarshtushar.hathi@thmsonreuters.com))