** Shares of Mamaearth-parent Honasa Consumer HONA.NS jump
4.3% to 452.15 rupees after Citi starts with "buy"
** Citi sees rev CAGR of 25% from FY24-26, EBITDA to grow
55% as ad spend reduces and Mamaearth's offline channels expand
** Expects Honasa's newer beauty and personal care products
brands to repeat success of Mamaearth (~78% of FY23 sales) and
improve overall rev share
** Citi sets 550 rupees PT, valuing HONA at "rich" 55x
EV/EBITDA, but says it's justified given HONA can outgrow peers
** At least three other brokerages cover HONA, with 2 rating
it "buy" and 1 "underweight"; mean PT is ~498 rupees -LSEG data
** HONA stock up~ 37% since listing in November
(Reporting by Nandan Mandayam in Bengaluru)
((Nandan.Mandayam@thomsonreuters.com; Mobile: +91 9591011727;))