** Jefferies initiates coverage on Honasa Consumer
HONA.NS , which owns beauty-and-personal care products maker
"Mamaearth", with a "buy" rating
** Shares of Honasa down as much as 15.2% at 256.3
rupees
** Jefferies sets PT of 520 rupees at a 72% premium from its
last close of 302.1 rupees
** Brokerage expects co to deliver 27% rev growth over
FY23-26E
** Beauty and Personal Care (BPC) of HONA likely to grow in
double digits, with steady gains expencted for online channels
-Jefferies
** Flags excessive competition from leading fast moving
consumer goods (FMCG) companies, and lack of scale-up in newer
brands as key risks
** EBITDA margins to grow on the back of optimisation in
marketing spends and scale benefits
(Reporting by Manvi Pant in Bengaluru)
((Manvi.Pant@thomsonreuters.com; +918447554364;))