** Shares of Twinkies maker Hostess Brands TWNK.O rise
~25% to $27.58 in afternoon trade
** Co is exploring a sale after fielding takeover interest
from major snack food makers, people familiar with matter told
Reuters
** General Mills GIS.N , Mondelez International MDLZ.O ,
PepsiCo PEP.O and Hershey HSY.N are among the companies that
have shown an interest in acquiring Hostess, as per the report
** Hostess is hiring investment bank Morgan Stanley MS.N
for advice on handling the deal negotiations, sources say
** TWNK declines to comment, while GIS, MDLZ, PEP, HSY and
MS did not immediately respond to requests for comment
** Including session moves, stock up ~12% YTD
(Reporting by Granth Vanaik in Bengaluru)
((Granth.Vanaik@thomsonreuters.com; Twitter: https://twitter.com/Vanaik_Granth;))