** TD Cowen start coverage of U.S. packaged food companies
with cautious outlook and below-consensus estimates
** Says majority of these companies raised prices too high
on structurally challenged brands and are now facing a downturn
** Says sentiment on food stocks is very different today
than it was a year ago; notes consumers' surprisingly resilient
reaction to higher pricing in 2022 proved unsustainable
** Our outlook reflects risk of price discounting, subdued
volume growth, and margin pressure over the next 12 months - TD
Cowen
** Brokerage adds Mondelez, Hershey and Lamb Weston will
outperform as among others they have strong pricing power
** Notes Kellogg, B&G Foods, Kraft Heinz and Conagra may
have to institute price discounts to revive volumes
Company
name Rating Price YTD (last
Target close)
B&G Foods BGS.N Underperform $10 -1%
Conagra Brands Market Perform $32 -26%
CAG.N
Campbell Soup Market Perform $45 -25%
CPB.N
General Mills Market Perform $70 -22%
GIS.N
Hershey HSY.N Outperform $250 -10.4%
Kellogg K.N Market Perform $63 -16.3%
Kraft Heinz KHC.O Market Perform $35 -17.6%
Lamb Weston LW.N Outperform $125 +9.2%
Mondelez Outperform $82 +6.7%
International
MDLZ.O
J M Smucker SJM.N Outperform $158 -18%
Hostess Brands Market Perform $34 +49.3%
TWNK.O
(Reporting by Granth Vanaik in Bengaluru)
((Granth.Vanaik@thomsonreuters.com; Twitter: https://twitter.com/Vanaik_Granth;))