RCS - Hostmore PLC - Launch of major new marketing campaign

HostmoreAnnouncement

09/11/2022 07:00

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RNS Number : 7290F  Hostmore PLC  09 November 2022

Hostmore plc

Launch of major new marketing campaign

Reflecting strategic commitment to elevating brands and enhancing relevance

 

 

9 November 2022

 

Hostmore plc (the "Company"), the hospitality business with brands including
'Fridays', '63rd+1st' and 'Fridays and Go', has launched a major new
marketing campaign for its Fridays brand, "Show your Stripes".

The new digital-first campaign reflects a key pillar of the Company's strategy
which seeks to enhance marketing activity and broaden customer appeal, making
its brands more relevant to the consumer. The 'relevance' pillar is delivered
through the Company's focused efforts to elevate its brands and differentiate
them in a competitive consumer environment.

The "Show your Stripes" campaign centres on inclusivity and liberation,
encouraging guests to visit Fridays restaurants, be their most authentic
selves and have the confidence to celebrate what makes them unique. It not
only assigns refreshed meaning to the iconic Fridays stripes, marking a
significant step forward in defining the brand's new identity, but also
heralds a renewed focus on the bar - a nod to Fridays' roots.

The campaign will be running until Christmas across YouTube, TikTok, social
and digital. The campaign film can be viewed here: https://bit.ly/3MFQfUK
(https://protect-eu.mimecast.com/s/HkuOCO7VGuMrEL2H5Rqwc?domain=eur02.safelinks.protection.outlook.com)

 

Rhiannon Scarlett, Hostmore plc's Chief Marketing Officer, commented:

 

"Show Your Stripes" brings new meaning to the Fridays iconic stripes that we
all know and love, and it has been incredible to work with our team to create
something that we really believe speaks to both our current and next
generation of guests. We want everyone at Fridays to feel like they can show
up as their true selves, and know that Fridays is a place where they can show
their stripes - whatever they may be."

 

Robert B. Cook, Hostmore plc's Chief Executive Officer, added:

 

"We are working tirelessly to strengthen our brands and their relevance to the
consumer, investing in a high-quality offering in food, drinks, and a unique
celebratory experience, as demonstrated by this new campaign.

 

"In an environment where consumers are putting more thought into where they
spend their money, we recognise the importance of elevating our positioning as
an aspirational destination and are investing in enhancing our marketing
efforts to achieve this."

 

ENDS

 

ENQUIRIES

Hostmore plc

Robert B. Cook, Chief Executive Officer

Alan Clark, Chief Financial Officer

enquiries@hostmoregroup.com (mailto:enquiries@hostmoregroup.com)

+44 330 460 5588

 

MHP

Oliver Hughes, Simon Hockridge, Eleni Menikou

Hostmore@mhpc.com (mailto:Hostmore@mhpc.com)

 

+44 203 128 8100

 

 

NOTES TO EDITORS

About Hostmore

Hostmore plc is a UK hospitality business which runs the American-themed
casual bar and dining brand, 'Fridays' (formerly TGI Fridays), the
cocktail-led bar and restaurant brand, '63rd+1st', and the fast casual dining
brand, 'Fridays and Go'.

The Group was established in 2021 to provide a platform for the development
and growth of attractive hospitality brands, defined by their iconic brand
experience and vibrant heritage. Hostmore is focused on the organic growth
of its existing brands, alongside expanding through new, exciting concepts
which have roll-out potential.

Hostmore currently operates 90 sites in the UK, the majority of which are in
high footfall locations, including retail parks, shopping centres and city
centres.

https://www.hostmoregroup.com (https://www.hostmoregroup.com/)

 

 

 

 

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