RCS - Huddled Group PLC - Feature In Docuseries

HuddledAnnouncement

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RNS Number : 8210E  Huddled Group PLC  27 October 2025

 RNS Reach

 

27 October 2025

 

Huddled Group plc

 

("Huddled"or the "Group")

 

Feature In Docuseries

 

Huddled Group plc (AIM:HUD), the circular economy e-commerce business, is
pleased to announce that it will be featured on the upcoming Channel 4
docuseries 'Secrets of Supercheap Shopping'.

 

Huddled will provide some insight into life behind the scenes at one of the
UK's leading discount disruptor brands, Discount Dragon. The four-part series
will be available to stream or watch on Channel 4 from Monday 27 October, 8pm.

 

The rising cost of living has become one of the defining issues of the decade,
both in the UK and globally. With no sign of easing, savvy shoppers are
increasingly turning to discount disruptors to stretch household budgets
further.

 

Huddled operates through three e-commerce retail brands, each specialising in
a different FMCG sector: Discount Dragon (Groceries and Alcohol), Nutricircle
(Wellness and Sports Nutrition), and BOOP Beauty (Beauty and Cosmetics). The
Group sources and redistributes surplus goods, delivering perfectly good
products to cost-conscious customers at a fraction of the retail price.

 

Michael Ashley, CEO, Huddled Group Plc explains: "Our goal is to be
recognised as the UK's most trusted surplus goods e-commerce retail group,
tackling food insecurity and climate change head-on by reducing unnecessary
waste in the FMCG supply chain whilst giving more people access to affordable
goods. It's a win-win for both people's pockets and the planet - and it makes
good business sense at a time when households are facing unprecedented levels
of ever-rising costs."

 

Wayne Kersh, Managing Director, Discount Dragon said: "There's no sense in
wasting perfectly good products when so many households are struggling to make
ends meet. The products we sell may be deemed surplus for various reasons:
outdated or damaged packaging, unsold seasonal items, proximity to their
best-before date, over-production, or a formulation change. By taking and
redistributing this surplus stock, we keep it out of landfill and get it in
the hands of savvy-shoppers."

 

Enquiries:

 

For further information please visit www.huddled.com/investors, or contact:

 

 Huddled Group                                                                                                                                                               investors@huddled.com
 plc

 Martin
 Higginson

 Michael Ashley

 Daniel Wortley

 Paul Simpson

 Alma Strategic Communications (Financial                                                                                                                                    huddled@almastrategic.com
 PR)

                                                                                                                                                                           Tel: +44 (0) 20 3405 0205
 Rebecca Sanders-Hewett

 Sam Modlin

 Louisa El-Ahwal

 

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