REG - Huddled Group PLC - Trading Update

HuddledAnnouncement

21/01/2026 07:00

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RNS Number : 6812P  Huddled Group PLC  21 January 2026

Huddled Group plc

 

("Huddled", the "Company" or the "Group")

 

 

Trading Update

 

Huddled Group plc (AIM:HUD), the circular economy e-commerce group is pleased
to confirm that unaudited revenue for FY 2025 (year ended 31 December 2025)
was in line with market expectations, with Group Year-on-Year revenues growing
by approximately 47% to circa £19.0 million and an unaudited adjusted EBITDA
loss being broadly in line at approximately £2.5 million. During FY 2025, the
Group made major improvements in the range proposition for both Discount
Dragon, and Nutricircle, as well as transitioning all brands to THG Fulfil,
its new highly automated logistics partner.

 

Further to the announcement on 23 December 2025, the Group has now undertaken
several trials, exploring new channels to market, starting with the
marketplace 'Temu'. Temu approached Huddled with a view to improving their
grocery and alcohol range with local UK partners. They wanted to deliver
products swiftly, ideally, the next day. Huddled are now able to offer this
solution, as well as offer their customers a compelling price proposition. We
will be expanding our marketplace  presence with both Amazon and OnBuy. In
addition, we have also signed agreements with two community deal sites,
'Latest Deals' and 'HotUKDeals'. These new relationships will, the Directors
believe, allow the Group to fully unlock its potential to scale.

 

Marketplaces are widely recognised as giant shopping search engines with over
90% of the UK population now using them as part of their regular shopping
pattern. Our ability to offer next-day delivery on orders up to 11 pm, along
with a distinct price advantage, works well with the marketplace algorithms,
ensuring we get good profile in terms of positioning. These marketplaces work
on a commission basis, ranging from 8 - 15%, making them a variable and
scalable channel to market.

 

Whilst the majority of customers purchase single products on marketplaces,
they are the perfect showcases for our own websites thereby presenting the
opportunity to generate additional website traffic.

 

Our second soft launch was with 'deal' sites, LatestDeals, and HotUKDeals,
these  are community websites made up of over 6 million 'deal hungry'
shoppers, the majority of whom are looking for large savings against retail,
with tracked delivery included in the offer. In early January we trialled a
strong offer which sold out in under 24 hours, generating £40,000 in revenue.
On the back of this trial we have now signed promotional agreements with the
two deal sites and will be launching more deals via the KwikSales brand.

 

In early 2025 we became very aware of the power of additional channels,
experimenting with TikTok, and TikTok live. Unlike our own Direct-to-Consumer
channel, where we have to acquire new customers via marketing, these new
channels already have an audience and scale. When we put the right stock in
front of this audience and at the right price we have seen that they buy in
volume. We saw this with our TikTok trial. However, the criteria for most of
these new channels to market, including, but not limited to TikTok, is very
strict and includes delivery guarantees, which, if not met, are penalised.
However, with our enhanced distribution and fulfilment capability through THG
Fulfil now in place, we are well positioned to benefit from the opportunities
that we believe the marketplaces channel can provide.

 

 

 

Michael Ashley, Group CEO of Huddled commented:

 

"2025 was a year of three milestones: product range, basket margin and
fulfilment. We have improved our customer proposition through better range
consistency, and choice in both Discount Dragon and Nutricircle, resulting in
better basket margin in both brands, and achieved divisional operational
profitability. We still have work to do to further develop both of these
brands and especially Boop Beauty. We can now see an improving supply chain
for Boop, that will, I believe, allow us to continue to move this brand in the
right direction.

 

"The transition to our new fulfilment partner, THG Fulfil, gives us a platform
from which we can scale. The new channels we are adding bring millions of
shopper eyeballs to our offering, allowing these customers to buy big brands
at discounted prices. Their variable charging model allows us to scale these
channels without fear of fixed costs increasing, thereby giving us several
highly accretive new revenue channels. Our 2026 forecasts for these new
channels are conservative, allowing us time to fully understand the
opportunities and to scale them in a controlled manner. We very much believe
that these new channels will bring significant growth potential to the Group."

 

 

 

Enquiries:

 

For further information please visit www.huddled.com/investors, or contact:

 
 

 

 Huddled Group plc                                       investors@huddled.com

 Martin Higginson

 Michael Ashley

 Daniel Wortley

 Paul Simpson

 Zeus (Nominated Adviser and Joint Broker)               Tel + 44 (0) 203 829 5000

 James Hornigold, George Duxberry (Investment Banking)

 Dominic King (Corporate Broking)

 Shard Capital LLP (Joint Broker)

 Erik Woolgar

 Damon Heath

 Alma Strategic Communications (Financial PR)            huddled@almastrategic.com

 Rebecca Sanders-Hewett

 Sam Modlin

 

 

 

 

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