Hugo Boss 2025 revenue rises, sets share buyback

Hugo Boss AG

10/03/2026 07:31

Overview

Fashion retailer's 2025 currency-adjusted group sales grew 2% to EUR 4.3 bln, supported by strong Q4

Earnings per share rose 17% in 2025

Company announced EUR 200 mln share buyback until year-end 2027

Outlook

Hugo Boss expects 2026 currency-adjusted sales to decline mid- to high-single digits

Company projects 2026 EBIT between EUR 300 mln and EUR 350 mln

Hugo Boss plans strategic realignment in 2026 for sustainable growth

Result Drivers

REGIONAL PERFORMANCE - Growth in EMEA and Americas offset lower revenues in Asia/Pacific

SALES CHANNELS - Robust improvements in wholesale and digital sales, retail returns to growth in Q4

COST MANAGEMENT - Operating expenses decreased due to focus on productivity and cost efficiency

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
FY Revenue
EUR 4.30 bln


Analyst Coverage

The current average analyst rating on the shares is "hold" and the breakdown of recommendations is 4 "strong buy" or "buy", 13 "hold" and 2 "sell" or "strong sell"

The average consensus recommendation for the apparel & accessories peer group is "buy."

Wall Street's median 12-month price target for Hugo Boss AG is €37.00, about 5.1% above its March 9 closing price of €35.22

The stock recently traded at 13 times the next 12-month earnings vs. a P/E of 11 three months ago

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(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)