Hyundai pauses ads on X over brand safety issues

Hyundai

19/04/2024 01:52

April 19 (Reuters) - South Korea's Hyundai  011760.KS 
said on Friday that it had paused advertising on X, formerly
known as Twitter, and is speaking to the Elon Musk-owned social
media platform directly about brand safety issues.
    It was not immediately clear why the auto giant had paused
the advertisements on the site, and Reuters has sought a
comment. Meanwhile, X did not immediately respond to a Reuters'
request for comment. 
    Last November, the White House condemned Musk's endorsement
of what it called a "hideous" antisemitic conspiracy theory on
X, while major companies such as Walt Disney  DIS.N , Warner
Bros Discovery  WBD.O , and NBCUniversal parent Comcast
 CMCSA.O  paused their advertisements on his social media site.
    Advertisers have fled the site ever since Musk acquired it
in October 2022 and reduced content moderation, resulting in a
sharp rise in hate speech on X, according to civil rights
groups.
    Media watchdog Media Matters has previously found that
corporate advertisements by IBM  IBM.N , Apple  APPL.O , Oracle
 ORCL.N , and Comcast's Xfinity were being placed alongside
antisemitic content.
         

 (Reporting by  Aatreyee Dasgupta and Urvi Dugar in Bengaluru;
Editing by Sherry Jacob-Phillips)
 ((UrviManoj.Dugar@thomsonreuters.com;))