(Adds comments from Matrimony.com in bullet 5)
** Shares of Info Edge India INED.NS , Matrimony.com
MATI.NS decline as much as 1.5% and 2.7% to their respective
day's lows, before reversing course
** Reuters reports, citing sources, Alphabet's GOOGL.O
Google warned it may remove the apps of 10 Indian cos, including
INED and MATI, for not paying a service fee for using its app
store platform
** INED founder says co received notice from GOOGL; adds,
compliant with Play Store policies
** INED turns positive after founder's comments
** MATI CEO says co got GOOGL's notice, GOOGL action could
delete all of co's top services
** Adds, legal team reviewing and exploring next steps
** GOOGL mentions action on Indian companies in its blog
post, without naming them
** INED up 2.4% YTD, MATI down 7.2%
(Reporting by Rama Venkat in Bengaluru)
((ramavenkat.raman@thomsonreuters.com; https://twitter.com/ramavenkat0607;))