RCS - Agassi Sports Enter. - Agassi Sports Entertainment Engages IBM

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RNS Number : 2621Q  Agassi Sports Entertainment Corp.  09 July 2025

Agassi Sports Entertainment Engages IBM to Help Elevate Racquet Sports
Experience

LAS VEGAS, NV / ACCESS Newswire (https://www.accessnewswire.com/)  / July 9,
2025 / Agassi Sports Entertainment Corp. (OTC PINK:AASP), an emerging leader
in sports entertainment and innovation, is pleased to announce an exciting
collaboration with IBM (NYSE:IBM) which includes the planned use of AI aimed
at transforming the digital landscape for various racquet sports worldwide.

As two iconic brands with strong connections to racquet sports, and a shared
commitment to excellence, Agassi Sports Entertainment has engaged IBM to help
create what Agassi Sports Entertainment believes will be an unrivaled digital
experience that caters to players and fans alike. This relationship represents
a unique fusion of passion, technology, and innovation that Agassi Sports
Entertainment expects will not only enhance the way people engage with racquet
sports but will also elevate the sport's overall accessibility and enjoyment.

Our joint efforts are planned to focus on harnessing cutting-edge technology
to deliver personalized experiences, insightful data, and interactive features
which we believe will resonate with players of all skill levels and redefine
the racquet sports experience.

Key Highlights of the Collaboration

·      Utilization of AI: We plan to harness AI technology to analyze
player performance and provide actionable recommendations. We believe that
this technology, to be branded as Agassi Intelligence, has the potential to
revolutionize how players of all levels play and compete.

·      Innovative Digital Solutions: We further expect to create other
groundbreaking tools designed to enhance training, performance tracking, and
fan engagement.

·      Community Building: We aim to foster a vibrant community of
racquet sports lovers, encouraging interaction and connection.

·      Accessibility: Our initiatives will prioritize inclusivity, with
the goal of reaching an accessible market of enthusiasts around the world that
enjoy the thrill of racquet sports.

Commenting for Agassi Sports Entertainment, CEO Ronald Boreta stated, "We are
incredibly excited to work with IBM to develop new technology for the racquet
sports industry. Our mission has been to work with best in class operators and
as a global leader in the technology sector, we believe IBM enables us to
reach new heights toward innovating in this field. It is our belief that there
are significant opportunities to grow accessibility to racquet sports
worldwide through multiple avenues in these fast moving markets and we look
forward to working closely with IBM and other best of class companies on these
goals."

Adding to Mr. Boreta's comments, Mr. Andre Agassi, who has been a World Number
1, 8-time Grand Slam winner, and an Olympic Gold Medalist during his Hall of
Fame tennis career, stated, "Our ultimate goal with Agassi Sports
Entertainment is to grow the racquet sports industry while promoting health
and wellness. We are excited to work with a global powerhouse like IBM and
believe this is a big step towards achieving that goal. We see huge
opportunity in growing these sports worldwide and are excited to work with
partners who share our values and vision."

"We're proud to collaborate with Agassi Sports Entertainment and excited to
see AI technology used in such an innovative way to enhance the racquet sports
experience. This collaboration reflects our commitment to improving the player
experience, elevating sports to a new level globally, and helping players
become better versions of themselves through the use of AI tools," said
Jonathan Wright, Managing Partner, Northern, Central and Eastern Europe,
Consulting at IBM.

About Agassi Sports Entertainment Corp (https://pr.report/c5an) .
(https://pr.report/c5an)

Agassi Sports Entertainment Corp. (OTC PINK:AASP) is a vibrant sports
entertainment, content, media, and technology company focused on bringing
together sports communities under one brand. We believe we are uniquely
positioned to become a leader in the racquet sports space, including
pickleball and padel. Our strategy centers on working to consolidate, promote,
and grow the highly opportunistic industry through various organic and
transactional efforts worldwide.

About IBM

IBM is a leading provider of global hybrid cloud and AI, and consulting
expertise. We help clients in more than 175 countries capitalize on insights
from their data, streamline business processes, reduce costs and gain the
competitive edge in their industries. Thousands of governments and corporate
entities in critical infrastructure areas such as financial services,
telecommunications and healthcare rely on IBM's hybrid cloud platform and Red
Hat OpenShift to affect their digital transformations quickly, efficiently and
securely. IBM's breakthrough innovations in AI, quantum computing,
industry-specific cloud solutions and consulting deliver open and flexible
options to our clients. All of this is backed by IBM's long-standing
commitment to trust, transparency, responsibility, inclusivity and service.
For more information, see www.ibm.com (https://pr.report/c5ao) .

Forward-Looking Statements

This press release includes "forward-looking statements", including
information about management's view of the Company's future expectations,
plans and prospects. Words such as "expect," "estimate," "project," "budget,"
"forecast," "anticipate," "intend," "plan," "may," "will," "could," "should,"
"believes," "predicts," "potential," "continue" and similar expressions are
intended to identify such forward-looking statements. These forward-looking
statements involve significant risks and uncertainties that could cause the
actual results to differ materially from the expected results and,
consequently, you should not rely on these forward-looking statements as
predictions of future events. These forward-looking statements and factors
that may cause such differences include, without limitation, the ability of
Agassi Sports Entertainment Corp. (the "Company") to raise funding to support
its operational plans, the terms of such financing and potential dilution
caused thereby; the ability of the Company to complete the steps necessary to
undertake its current operational plan, the costs associated therewith, timing
relating thereto, and the ability of the Company to generate revenues
associated therewith; the concentration of ownership of the Company's
securities; the outcome of the engagement of IBM, as discussed above; the
market for the Company's planned services, including the market for pickleball
and padel; competition in the Company's industry; the Company's ability to
fully comply with numerous federal, state and local laws and regulatory
requirements; current negative operating cash flows and a need for additional
funding to finance our operating plans; the terms of any further financing,
which may be highly dilutive and may include onerous terms, increases in
interest rates which may make borrowing more expensive and increased inflation
which may negatively affect costs, expenses and returns; geopolitical events
and regulatory changes; and the effect of changing interest rates and
inflation, economic downturns and recessions, declines in economic activity or
global conflicts. These risk factors and others are included from time to time
in documents the Company files with the Securities and Exchange Commission,
including, but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. These
reports and filings are available at www.sec.gov. All subsequent written and
oral forward-looking statements concerning the Company or any person acting on
its behalf are expressly qualified in their entirety by the cautionary
statements above. Readers are cautioned not to place undue reliance upon any
forward-looking statements, which speak only as of the date made, including
the forward-looking statements included in this press release, which are made
only as of the date hereof. The Company cannot guarantee future results,
levels of activity, performance or achievements. Accordingly, you should not
place undue reliance on these forward- looking statements. The Company does
not undertake or accept any obligation or undertaking to release publicly any
updates or revisions to any forward-looking statement to reflect any change in
its expectations or any change in events, conditions, or circumstances on
which any such statement is based, except as otherwise provided by law.

Ron Boreta

Director and CEO

Agassi Sports Entertainment Corp.

702-400-4005

SOURCE: Agassi Sports Entertainment Corp.

 

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