REG-Intnl Bus. Mach IBM Announces Senior Roles for “NewCo,” the Independent Managed Infrastructure Services Business to Spin Out from IBM

International Business MachinesAnnouncement

03/03/2021 13:05

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IBM Announces Senior Roles for “NewCo,” the Independent Managed
Infrastructure Services Business to Spin Out from IBM

 

IBM (NYSE:IBM) today announced key members of the executive team to lead the
independent company that will be created following the previously announced
separation of IBM’s Managed Infrastructure Services business (“NewCo”).

The leadership appointments represent an important step toward establishing an
independent NewCo, which will be a global leader in the management and
modernization of IT infrastructure. The company’s new name will be announced
in the coming months, and the separation is expected to occur by the end of
2021.

Elly Keinan was named as Group President of the new company. Maria Bartolome
Winans has been named as NewCo’s Chief Marketing Officer. Both executives
are veterans of the technology industry and have held global leadership roles.

“These executives bring great global expertise as we build a purpose-led
culture for our new company,” said Martin Schroeter, who assumed the role of
NewCo’s Chief Executive Officer on January 15. “Elly and Maria have deep
knowledge of the industry, and they share our unwavering commitment to our
talented employees and to the success of our customers. I know they will play
a pivotal role in the leadership team we are building to deliver excellent
value to customers and shareholders.”

Keinan is a veteran of more than three decades in the technology industry,
most recently as a venture partner of Pitango Venture Capital, Israel’s
leading venture capital group. He served as general manager of IBM North
America, general manager of IBM Latin America, and chairman of IBM Japan,
among many technology and market leadership roles at IBM. He serves on boards
of several technology companies, as well as the board of directors of the
United Way of New York City.

Winans has risen to top marketing roles in her 25-year career at IBM and has
spent the last three years as the chief marketing officer for IBM Americas,
with direct responsibility for marketing sourced revenue, demand generation
and all geography marketing professionals across North America, Canada, and
Latin America. She has led marketing teams in IBM’s Watson business and in
IBM’s Software unit, with specific expertise in industry solutions, and has
been a leader in IBM’s Hispanic community.

NewCo will be a leading technology services provider, with twice the scale of
its nearest competitor in managed infrastructure services. It has
relationships with more than 4,600 technology-intensive, highly regulated
customers and a backlog of more than $60 billion. Managing and modernizing
customer-owned infrastructures is a $500 billion market opportunity.

IBM

Edward Barbini, 914- 494-7925

barbini@us.ibm.com 
(mailto:barbini@us.ibm.com) 


Teneo

Kathy Deveny, 917- 439-3263

kathy.deveny@teneo.com (mailto:kathy.deveny@teneo.com)



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