Ad firms fall after report says Meta aims to fully automate ad creation with AI

Interpublic of Companies

02/06/2025 14:17

Updates

** Shares of ad firms fall after the Wall Street Journal reports Meta Platforms META.O aims to allow brands to fully create and target ads with its AI tools by the end of next year

** U.S.-listed shares of WPP WPP.L, the owner of agencies GroupM, Ogilvy and VM, down 2.3% at $39.50 premarket

** Shares of France's Publicis Groupe SA PUBP.PA down 4.1% at 91.98 euros

** Interpublic Group's IPG.N shares fall 3.3% to $23.17, while shares of Omnicom Group OMC.N down 2.6% at $71.50 premarket

        ** Meta CEO Mark Zuckerberg has stressed that advertisers needed AI products that delivered "measurable results at scale" in the not-so-distant future

** Publicis integrates Adobe's creative AI Firefly alongside predictive analytics derived from 2.3 billion profiles to enhance targeted marketing campaigns, while WPP uses AI through its WPP Open Platform to integrate creative and media

** Last year, OMC signed a $13.25 bln all-stock deal to buy rival IPG

 (Reporting by Leo Marchandon and Jaspreet Singh in Bengaluru)

 ((Leo.marchandon@thomsonreuters.com))