Ipsos confirms talks with Kantar Media over possible acquisition

Ipsos SA

02/12/2024 08:43

Dec 2 (Reuters) - French market research firm Ipsos
 ISOS.PA  said on Monday it was in talks with Kantar Media over
a potential acquisition of the London-based group, confirming a
Reuters report from Friday.
    "There can be no certainty that any offer will be made, nor
as to the terms on which any such offer might be made," Ipsos
said in a statement.
    Ipsos is preparing a binding offer to buy the TV ratings
data business from market research group Kantar, two people with
knowledge of the matter told Reuters.
    Any deal involving Kantar could be worth more than 1 billion
euros ($1.05 billion), one of the sources said.
    Shares in the French group, listed and headquartered in
Paris, fell more than 2% by 0815 GMT, touching their lowest
price in more than a year.
    Ipsos, which provides consumer market research services and
has become a household name globally for its opinion and
election polls, has a market value of 1.9 billion euros.
    ($1 = 0.9522 euros)

 (Reporting by Gianluca Lo Nostro in Gdansk; editing by Milla
Nissi)
 ((gianluca.lonostro@thomsonreuters.com;))