Ipsos says it will not make offer for Kantar Media

Ipsos SA

05/12/2024 07:58

Dec 5 (Reuters) - French polling giant Ipsos  ISOS.PA 
said on Thursday it had decided not to submit a binding offer
for Kantar Media, days after saying it had begun talks over a
possible deal.
    Ipsos confirmed on Monday it was in talks with Kantar for a
potential acquisition of its TV ratings data business.
    "After careful review of a potential acquisition of Kantar
Media, Ipsos has, at this time, decided not to submit a binding
offer," the French group said in a short statement.

 (Reporting by Gianluca Lo Nostro in Gdansk 
Editing by Milla Nissi)
 ((gianluca.lonostro@thomsonreuters.com;))