** Shares of ITC ITC.NS up 4% so far this week, on track for biggest weekly percentage gain since July 2024
** Stock trading at 327 rupees on Friday as of 3 p.m. IST, up 0.4%
** Prospects of co hiking cigarette prices to offset impact of excise duty, effective from February 1, lifts shares
** January was ITC's worst month in more than 25 years as stock slid on fears of earnings hit from excise duty impact
** Earlier this week, UBS said ITC's price hikes imminent, expects core earnings to rebound in FY28
** Think valuation has become quite appealing now and a risk
worth taking - UBS
** 35 analysts on average rate the stock "hold", their median PT is 355 rupees - data complied by LSEG
** Stock down 19% YTD
(Reporting by Nishit Navin in Bengaluru)
((nishit.navin@thomsonreuters.com))