** Indian conglomerate ITC ITC.NS reported a beat first-quarter profit view on Friday, led by higher sales of cigarettes and packaged food, particularly in rural areas
** Shares trading 0.7% higher, top gainer on FMCG index .NIFTYFMCG which is trading flat
CIGARETTE VOLUME STRONG; PROFIT IMPACTED BY COMPETITON
** Citi ("Buy", PT: 500 rupees) says it sees continued stead volume growth in cigarettes business but intensifying competition and high-cost leaf tobacco could keep margins under pressure in near-term
** Jefferies ("Buy", PT: 535 rupees) says while ITC's cigarette volumes rose to a multi-quarter high, margins continued to trend down
** Brokerage adds high-cost lead tobacco inventory, along with weak pricing growth due to stiff competition, remains a concern
** HSBC ("Buy", PT: 510 rupees) says the cigarette business remained steady during Q1, with other segments being muted
** Brokerage pares FY26-28 EPS estimates by 2-3%, factoring in lower margins in ITC's business segments
(Reporting by Kashish Tandon in Bengaluru)
((kashish.tandonNandan.Mandayam@thomsonreuters.com; Mobile: +91 8800437922))