** Women's apparel retailer J.Jill's JILL.N shares up about 3% at $3.29
** Co posts Q2 adj. EPS of 81 cents, beating analysts' estimates of 77 cents, according to data compiled by LSEG
** Reports Q2 net sales of $154 mln, vs. estimates of $151.3 mln
** JILL says sales trends improved sequentially each month, driven by improved traffic and positive customer response to the summer sale period
** However, expects about $5 mln of incremental cost impact from tariffs in Q3
** YTD, the stock has fallen ~40%, including session moves
(Reporting by Krisha Bhatt)
((Krisha.Bhatt@thomsonreuters.com;))