JPM sees digital, AI-driven improvements helping outdoor media, ups JCDecaux

Jcdecaux SE

18/03/2026 10:18

** J.P. Morgan sees an incoming momentum for European outdoor media, citing gains in ad share from TV and print, rational M&A, and new tech investment despite trough valuations

** Digital expansion with AI-driven sales and measurement provides a "bright outlook" with re-rating potential, the broker adds

** JPM raises the French advertising company JCDecaux JCDX.PA to "overweight" from "neutral", citing digital, which accounted for 50% of 2025 revenue, becoming a key driver behind improving margins

** JPM adds Germany's Ströer SAXG.DE ("overweight") should benefit from its current shift towards an AI‑driven integrated platform

** JCDecaux shares rise 3.8%, while those in Ströer edge up 2.7%

(Reporting by Zakarya Meliani and Mathias de Rozario)

((zakarya.meliani@thomsonreuters.com))