** Commencement of Grasim's GRAS.NS paint business and
co's "massive" paint capacity addition could challenge Indian
paint oligopoly and reflect in market share - Jefferies
** Magnitude of GRAS investment will likely push the entrant
to adopt an aggressive stance, including steps like higher
discounts and promotions - Jefferies
** Brokerage adds, aggressive moves by GRAS could impact
industry's profitability in medium term
** Expects market leader Asian Paints' ASPN.NS rev
slowdown irrespective of GRAS foray as product mix deterioration
would impact ASPN's vol growth
** Ad spends should also see an increase as competition
picks up - Jefferies
** Shares of paint-makers ASPN, Kansai Nerolac KANE.NS ,
Akzo Nobel India AKZO.NS , Indigo Paints INDG.NS , Berger
Paints BRGR.NS down between 0.2% and 2.2%, GRAS down 2.3%
** Analysts' avg rating on GRAS is "buy", paint cos at
"hold"; BRGR only sell-rated stock among major paint cos - LSEG
data
(Reporting by Varun Vyas in Bengaluru)
((varunvyas.hebbalalu@thomsonreuters.com))