Just Eat partners with Rokt for AI-enhanced advertising on its platforms

Just Eat Takeaway.com NV

09/10/2024 12:00

Oct 9 (Reuters) - Just Eat Takeaway  TKWY.AS  is
partnering with e-commerce firm Rokt to use its AI technology to
enhance post-purchase advertisements on Just Eat's apps and
websites, the Dutch food delivery company said on Wednesday.
    The new partnership will enable advertisers in the Rokt Ads
network to offer tailored messages to Just Eat's 82 million
customers, it added.

 (Reporting by Michal Aleksandrowicz and Gianluca Lo Nostro in
Gdansk; editing by Milla Nissi)
 ((gdansk.newsroom@thomsonreuters.com; +48 58 769 66 00;))