Just Eat partners with Rokt for AI-enhanced advertising on its platforms (updated)

Just Eat Takeaway.com NV

09/10/2024 12:41

(Adds details and context in paragraphs 3-6)
       Oct 9 (Reuters) - Food delivery company Just Eat
Takeaway  TKWY.AS  is partnering with e-commerce firm Rokt to
use its AI technology to enhance post-purchase advertisements on
Just Eat's apps and websites, they said on Wednesday.
    The new partnership will enable advertisers in the Rokt Ads
network to offer tailored messages to Just Eat's 82 million
customers, the companies said in a joint statement.
    Meal delivery firms are exploring new ways to boost revenue
streams after the pandemic-driven boom waned, including
broadening their offering to retail stores, introducing more
advertising, and implementing AI solutions to improve delivery
logistics.
    Under the agreement, advertisers within the Rokt network
will be able to show targeted messages to customers while they
confirm or track their orders on Just Eat Takeaway's platforms.
    Just Eat operates in 19 countries, including Britain, the
U.S. and Germany through its local brands.
    Contacted by Reuters, Just Eat declined to share financial
or contractual details. Rokt could not be immediately reached
for a comment.

 (Reporting by Michal Aleksandrowicz and Gianluca Lo Nostro in
Gdansk; editing by Milla Nissi)
 ((gdansk.newsroom@thomsonreuters.com; +48 58 769 66 00;))