** Morgan Stanley says food delivery is a 'show me' story,
with the sector's history showing there is no certainty on where
long-term margins and free cash generation will settle
** "The model is not fundamentally 'broken' as some bears
say, but rather it's a question of reflecting the risks in
valuation"
** MS highlights the companies it covers have proven, in
some geographies, that they can be sustainably cash-generative
** However, says it would welcome further consolidation and
market exits by some companies, esp in unproven geographies
** MS cuts Delivery Hero DHER.DE to "equal-weight" from
"overweight", flagging fully priced-in near-term catalysts and
discussions on competition in South Korea and Saudi Arabia
** Shares in Delivery Hero fall 3.9%
** MS also cuts Jahez 9526.SE to "underweight" from
"equal-weight" following EBITDA cuts and stock overhang from
Meituan's 3690.HK potential entrance in Saudi
** It prefers Deliveroo ROO.L overall, expecting it will
become net income positive on a reported basis the soonest, as
early as 2025
(Reporting by Linda Pasquini)
((linda.pasquini@thomsonreuters.com))