Factbox: Top-selling flavored disposable e-cigarettes

Kaival Brands Innovations

16/08/2022 11:00

By Chris Kirkham
    Aug 16 (Reuters) - The newest generation of e-cigarettes -
disposable devices, often in sweet flavors - now accounts for
one-third of U.S. e-cigarette retail sales, up from less than 2%
three years ago, according to findings by Reuters that show for
the first time that consumers spent more than $2 billion on them
over the past year.  urn:newsml:reuters.com:*:nL1N2YT1XT
    Reuters drew its findings from a dataset produced by IRI, a
Chicago market research firm that uses scanner data and other
information to track retail purchases. The IRI dataset, which
measures purchases from Jan. 12, 2014, to June 12, 2022,
provides a rare look at the rise of disposable flavored-nicotine
devices following the U.S. Food and Drug Administration’s
crackdown on Juul Labs Inc, 35%-owned by Marlboro maker Altria
Group Inc  MO.N .  urn:newsml:reuters.com:*:nL4N2YA2HN  urn:newsml:reuters.com:*:nL4N2YN04W
    The data was shared with Reuters by an individual outside
IRI, who declined to be identified. An IRI spokesperson said the
company is "unable to confirm any information you’ve received
from an outside source" and that the figures should not be
attributed to IRI.
    Below are the top-selling flavored disposable brands in the
United States, and their parent companies, based on annual
estimated sales from June 20, 2021, to June 12, 2022, according
to the data. 
    Representatives for seven of the ten top-selling brands did
not return messages seeking comment on the retail sales data. A
representative for Breeze Smoke, which owns two of the
top-selling brands, declined to comment. 
    Darrell Suriff, chief executive of Pastel Cartel, which
makes Esco Bars, told Reuters that Esco Bars sold more than $300
million in products over the last year to distributors and 33
retail stores he owns. Suriff said he believes the data showing
$82 million in Esco Bar retail sales "is really skewed" and does
not include the full picture of sales.
    
    TOP SELLERS:
        
    1. Kangvape Onee Stick (Shenzhen Kangvape Technology Co) -
introduced 2020, according to the sales data - $153 million in
sales
    2. Bidi Stick (Kaival Brands Innovations Group Inc  KAVL.O )
- introduced 2019, the data shows - $103 million in sales
    3. HQD Cuvie Plus (HQD Tech USA)  - introduced 2020, the
data shows - $101 million in sales
    4. Breeze Plus (Breeze Smoke) - introduced 2020, the data
shows - $99 million in sales
    5. Hyppe Max Flow (Romeo Group) - introduced 2020, the data
shows - $97 million in sales
    6. Esco Bars (Pastel Cartel) - introduced 2021, the data
shows; owner says introduced 2019 - $82 million in sales
    7. Loon Maxx (The Loon) - introduced 2020, the data shows -
$80 million in sales
    8. Breeze Smoke Breeze Pro (Breeze Smoke) - introduced 2021,
the data shows - $79 million in sales
    9. Air Bar Lux (Shenzhen Goldreams Technology Co)  -
introduced 2020, the data shows - $63 million in sales
    10. Mr. Fog Max Pro (Shenzhen CF Technology Co) - introduced
2020, the data shows - $60 million in sales
      

    <^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
INSIGHT-New ‘candy' e-cigs catch fire after U.S. regulators
stamp out Juul's flavors     urn:newsml:reuters.com:*:nL1N2YT1XT
TIMELINE-Juul's checkered e-cigarette journey cut short by FDA
ban     urn:newsml:reuters.com:*:nL4N2YA2HN
    ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^>
 (Reporting by Chris Kirkham in Los Angeles
Editing by Vanessa O'Connell and Matthew Lewis)
 ((Chris.Kirkham@thomsonreuters.com;))