China's ICICLE signs ex-Gucci designer De Sarno as creative head

Kering SA

07/09/2026 12:31

PARIS, Sept 7 (Reuters) - China's ICICLE named Sabato De Sarno as its creative director on Monday, adding that the first collection completed under the ex-Gucci designer will be its autumn/winter 2027-2028 season.
De Sarno was previously a creative director at the Gucci brand, which is owned by Kering PRTP.PA, the French fashion major which also holds a stake in ICICLE.
     
De Sarno will oversee ICICLE's creative direction across women's and men's ready-to-wear clothes, as well as accessories and eyewear.
ICICLE is among the Chinese fashion groups which have been hiring European creative talent to raise their profiles.
Bosideng 3998.HK hired British designer Kim Jones for luxury line AREAL last year, while Hermes-backed HRMS.PA Shang Xia tapped London-based Yang-Li in 2021.

(Reporting by Mateusz Rabiega in Paris; Editing by Alexander Smith)
((mateusz.rabiega@thomsonreuters.com))