RCS - Salesfloor - PUMA India Partners With Salesfloor

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08/06/2023 16:30

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RNS Number : 1557C  Salesfloor  08 June 2023

PUMA India Partners With Salesfloor to Take the Customer Experience to New
Heights

The tech-enabled feature to connect PUMA's online customers with offline
stores allows associates to provide a personalized shopping experience.

MONTREAL, QC / ACCESSWIRE / June 8, 2023 / Salesfloor, the industry-leading
customer engagement platform for unified commerce that combines immersive
virtual shopping, clienteling and conversational AI, has announced its
partnership with sports brand PUMA India. The partnership aims to bolster
PUMA's customer relations by integrating and elevating its online and in-store
experience with a unique personalized shopping service.

IMAGE:
https://www.accesswire.com/users/newswire/images/760065/a69384918a4e8a527f31afcd6f00.jpg
(https://www.accesswire.com/users/newswire/images/760065/a69384918a4e8a527f31afcd6f00.jpg)

Salesfloor and PUMA have enabled users on its native digital platform Puma.com
with a special widget that connects them to store associates or style
consultants for instant shopping guidance. Customers shopping online for PUMA
products receive personalized consultancy on sizing, styling and product
recommendations via seamless online chats, video interactions and 1:1
personalized outreach. India is the first market for the sports brand to
implement this solution.

Commenting on the association, Vishal Gupta, Executive Director - Retail at
PUMA India, said, "We are happy to have partnered with Salesfloor in building
a feature that has brought our online customers closer to our stores, further
enhancing their shopping experience on Puma.com. As a brand, we believe in
consistently connecting customers with PUMA's products in an experiential
manner and this strategic partnership with Salesfloor will be instrumental in
our growth agenda for the India market."

Currently, the Salesfloor solution has been launched in 80 PUMA stores in
India, following the pilot in the year 2022.

"We noted a positive response and an increase in customer adoption to the
personalized shopping feature when we first conducted the Salesfloor pilot at
our stores in 2022. We will expand the rollout to more stores in 2023," Gupta
added.

"We are excited to partner with PUMA India and be a part of their strategic
growth initiatives by enabling them to deliver personalized expert advice
across channels," said Oscar Sachs, CEO of Salesfloor. "By delivering a more
targeted and tailored online and in-store experience, PUMA India will enhance
customer engagement and loyalty, and ultimately drive business growth."

PUMA has 480 stores, native digital shopping platforms Puma.com and PUMA
shopping app in India, catering to the fitness and sporting needs of men,
women and children with elevated product offerings. The market is also home to
several experiential stores that are immersive brand spaces where shoppers can
personalize their PUMA sneakers, athleisure and accessories with
state-of-the-art customization machines, besides being privy to global
collaborations with select designers and streetwear labels.

As a platform, Salesfloor continues to extend its solution globally, serving
retailers across four continents and delivering unparalleled personalized
experiences that drive the highest levels of customer satisfaction. This
partnership demonstrates Salesfloor's commitment to delivering value to
retailers worldwide and helping them achieve growth and success in the
competitive retail industry.

About Salesfloor

Salesfloor recently received multiple accolades in the retail world, including
Best Breakthrough Technology Solution at the VIP Awards 2023. These awards
come on the heels of Salesfloor's recent wave of new customer wins. Salesfloor
is the leader in Total Experience Retail Platforms for enterprise retailers.
Brands such as Saks Fifth Avenue, Holt Renfrew, Bloomingdale's, Ben Bridge
Jeweler, Chico's and more choose Salesfloor to drive results such as higher
online conversion rates, increased basket sizes and decreased return rates.
For more information, visit www.salesfloor.net and follow Salesfloor on
LinkedIn and Facebook.

About PUMA

PUMA is one of the world's leading sports brands, designing, developing,
selling and marketing footwear, apparel and accessories. For 75 years, PUMA
has relentlessly pushed sport and culture forward by creating fast products
for the world's fastest athletes. PUMA offers performance and sport-inspired
lifestyle products in categories such as Football, Running and Training,
Basketball, Golf and Motorsports. It collaborates with renowned designers and
brands to bring sport influences into street culture and fashion. The PUMA
Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its
products in more than 120 countries, employs about 20,000 people worldwide and
is headquartered in Herzogenaurach/Germany.

Contact Information

Cyndi Sutton

Communications Consultant
cyndisutton@yahoo.com (mailto:cyndisutton@yahoo.com)

571-213-0401

Smita Balram

Senior Manager Communications
smita.balram@puma.com (mailto:smita.balram@puma.com)

994-552-8001

SOURCE: Salesfloor

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