REG - Keywords Studios PLC - Acquisition

Keywords StudiosAnnouncement

13/12/2022 07:00

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RNS Number : 4441J  Keywords Studios PLC  13 December 2022

13 December 2022

 

Keywords Studios plc ("Keywords Studios", "Keywords", the "Group")

 Acquisition of Laboratorio Comunicazione S.r.l. ("Labcom")

LabCom will strengthen Keywords' marketing capabilities and reach in PR and
communications services in Europe

Keywords Studios, the international technical and creative services provider
to the global video games industry, today announces it has acquired LabCom, an
integrated PR and communications agency based in Milan, Italy.

Founded in 2005 by Marco Giannatiempo, LabCom's talented team of 16
professionals delivers integrated communication services, including PR and
digital communications advice, social media management, data-driven influencer
campaigns and brand partnerships. Marco Giannatiempo will continue to lead the
agency under Keywords' ownership.

LabCom focuses predominantly on the video game sector in Italy and its clients
include some of the largest brands and titles in the industry, including Riot
Games, Konami and Bethesda. LabCom will join Keywords' marketing businesses in
the Engage service line, complementing Indigo Pearl, the Group's full service
PR agency based in London, England.

Under the terms of the transaction, Keywords paid initial cash consideration
of €1.0m and will issue up to 12,412 new ordinary shares as consideration
three years following the acquisition date provided certain conditions are
met. The new ordinary shares to be issued will be subject to orderly market
provisions for a year.

Bertrand Bodson, CEO of Keywords Studios commented:

"We are delighted to welcome Marco and the LabCom team to Keywords. Having
worked closely with Labcom we are very impressed by the quality of the team
and the excellent service they provide to household names in the video game
and wider entertainment sector in Italy and beyond. This transaction broadens
our reach in PR and communications services, and supports our strategy of
building out a complete marketing offering for our clients. We are really
looking forward to working with LabCom and supporting its growth as part of
the Group"

Marco Giannatiempo of LabCom, commented:

"LabCom has always aimed to deliver constant growth over time and to broaden
our customer service offering to further support our customers, enabling them
to take advantage of new opportunities to promote their products. We are very
excited by this important agreement and believe it will allow us to achieve
excellent results in the coming years in Europe and beyond".

 

For further information, please contact:

 Keywords Studios                                +353 190 22 730

 Bertrand Bodson, Chief Executive Officer        investors@keywordsstudios.com

 Jon Hauck, Chief Financial Officer

 Giles Blackham, Investor Relations

 Numis Securities                                +44 20 7260 1000

 Stuart Skinner/Kevin Cruickshank/Will Baunton

 MHP Communications (Financial PR)               +44 20 3128 8794

 Katie Hunt/Eleni Menikou/Charles Hirst          keywords@mhpc.com (mailto:keywords@mhpc.com)

 

About Keywords Studios (www.keywordsstudios.com
(http://www.keywordsstudios.com/) )

Keywords Studios is an international technical and creative services provider
to the global video games industry. Established in 1998, and now with over 70
facilities in 26 countries strategically located in Asia, Australia, the
Americas, and Europe, it provides services across the entire content
development life cycle through its Create, Globalise and Engage service lines
to a blue-chip client base of over 950 clients across the globe.

Keywords Studios has a strong market position, providing services to 23 of the
top 25 most prominent games companies. Across the games and entertainment
industry, clients include Activision Blizzard, Bandai Namco, Bethesda,
Electronic Arts, Epic Games, Konami, Microsoft, Netflix, Riot Games, Square
Enix, Supercell, TakeTwo, Tencent and Ubisoft. Recent titles worked on include
Anthem, Star Wars Jedi: Fallen Order, Valorant, League of Legends, Fortnite,
Clash Royale and Doom Eternal. Keywords Studios is listed on AIM, the London
Stock Exchange regulated market (KWS.L).

About LabCom (www.labcompr.com (https://www.labcompr.com/) )
(https://www.labcompr.com/)

Established in 2006 in Milan, Italy, LabCom is an integrated communication
agency that specialises in public relations, social media and influencer led
campaign advice for video game, sporting and other entertainment businesses.

 

 

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