* Continues to lose customers to mainland Chinese
competitors
* Does not expect conditions to improve for rest of the year
* Cathay on track for first ever back-to-back annual loss
(Adds measure of traffic, share movement, background)
SHANGHAI, Aug 16 (Reuters) - Cathay Pacific Airways Ltd
0293.HK on Wednesday posted its worst first-half loss in at
least 20 years and said did not expect conditions to improve for
the rest of the year, as it continues to lose customers to
mainland Chinese competitors.
The loss of HK$2.05 billion ($262.07 million) for the six
months ended June, versus a profit of HK$353 million a year ago,
puts the Hong Kong airline on track for its first ever
back-to-back annual loss since it was founded in 1946.
Group revenue edged up 0.4 percent to HK$45.9 billion, while
passenger yields - the average fare paid per mile per customer -
fell 5.2 percent, Cathay said in a filing to the Hong Kong
bourse. Yield on cargo services rose 4.4 percent.
"We do not expect the operating environment in the second
half of 2017 to improve materially," Cathay Chairman John Slosar
said in a statement.
"In particular, the passenger business will continue to be
affected by strong competition from other airlines and our
results are expected to be adversely affected by higher fuel
prices and our fuel hedging positions," he said.
Shares in Cathay closed up 0.86 percent before results were
announced, in line with the Hang Seng index .HSI which rose
0.9 percent. The airline had been initially expected to publish
results around midday Hong Kong time (0400 GMT).
The airline posted an annual loss last year for the first
time since the global financial crisis as state-supported
Chinese airlines chipped away at its market share, particularly
on international routes to and from China.
Revenue passenger kilometres (RPK), a measure of traffic,
grew by 1.4 percent over the first half, its lowest growth rate
since the turn of the decade save for the first half of 2013,
according to BOCOM International analyst Geoffrey Cheng.
In comparison, China Southern Airlines' RPK rose 12.49
percent year-on-year over the same period, according to company
data. Air China 601111.SS 0753.HK , which has a
cross-shareholding with Cathay, reported RPK growth of 6.5
percent.
Cathay is in the midst of a three-year reorganisation that
includes its biggest headcount reductions in almost two decades.
It reshuffled its top leadership in April and is considering
shifting some flights to its short-haul arm. urn:newsml:reuters.com:*:nL4N1KM189
Last month, third-largest shareholder Kingboard Chemical
Holdings Ltd 0148.HK called on the airline's founding Swire
family to intervene to lead it out of "hard times". urn:newsml:reuters.com:*:nL4N1KM189
($1 = 7.8223 Hong Kong dollars)
(Reporting by Brenda Goh; Editing by Stephen Coates and Himani
Sarkar)
((brenda.goh@thomsonreuters.com; +86)(0)(21 6104 1763; Reuters
Messaging: brenda.goh.thomsonreuters.com@reuters.net))
Keywords: CATHAY PACIFIC RESULTS/