** Shares of KMD Brands KMD.NZ fall 5.4% to NZ$0.35, their lowest level since July 1
** Sports products maker heading for its biggest pct fall since late February, if losses hold
** Co's HY underlying NPAT loss widens to NZ$16.1 mln ($9.23 mln) from a loss of NZ$6.9 mln in the previous year
** Sees short-term gross margin pressure for all brands in highly competitive global market
** Stock down more than 21% this year, including the day's moves
($1 = 1.7449 New Zealand dollars)
(Reporting by John Biju in Bengaluru)
((John.Biju@thomsonreuters.com;))