** Morningstar expects online retailer Kogan.com Ltd
KGN.AX to improve its FY23 EBITDA margins as its focus remains
on cost efficiency
** Brokerage continues to expect KGN's top line growth to
reignite in FY23 after exceptionally strong COVID-19-induced
prior period sales growth passes
** Sees group gross sales increasing by 5% in FY23 and
average 6% per year over the next decade
** Says activity around Kogan First, co's loyalty program,
is likely both dampening near-term profitability and enhancing
long-term shareholder value
** Expects Kogan First membership to generate long-lasting
revenue stream for co if members are retained
** Says KGN is far ahead on its supply chain, operational
automation, IT, and sourcing capabilities compared with new
entrants and most traditionl retailers
** None of eight analysts rate the stock "buy" or higher,
four "hold" and four "sell" or lower; their median PT is A$3.85
– Refinitiv data
** Stock has fallen 64.4% this year as of last close
(Reporting by Echha Jain in Bengaluru)
((Echha.jain@thomsonreuters.com))