China's market regulator probes Kuaishou's e-commerce unit

Kuaishou Technology

19/09/2025 15:38

BEIJING, Sept 19 (Reuters) - China's market regulator launched an investigation into Kauigou, an e-commerce unit of live-streaming service provider Kuaishou Technology 1024.HK, over suspected violations of China's e-commerce law, it said on Friday.

The live-streaming e-commerce industry is "plagued by illegal and irregular occurrences such as false marketing and counterfeit products despite repeated bans," the State Administration for Market Regulation said in a statement.

The investigation is aimed at protecting consumers and small and medium-sized businesses, it added.

Kuaigou will "actively cooperate with the regulatory authorities in the investigation and take this opportunity to improve our compliance level," the company said in a statement released later on Friday via its social media account.

 (Writing by Joe Bavier)

 ((joe.bavier@thomsonreuters.com; +49 152 04133596; Reuters Messaging: joe.bavier.thomsonreuters.com@reuters.net))