Lamar Advertising Q2 revenue rises on increased customer demand

Lamar Advertising

06/08/2026 11:17

Overview
U.S. outdoor advertising firm's Q2 revenue rose 6.5%, beating analyst expectations
Net income for Q2 increased 6.2% to $164.6 mln
Company raised 2026 diluted AFFO per share guidance to $8.75-$8.90

Outlook
Lamar raises 2026 diluted AFFO per share guidance to $8.75-$8.90
Company expects 2026 diluted EPS between $5.95 and $5.99
Lamar cites strong customer demand and positive pacing for remainder of 2026

Result Drivers
CUSTOMER DEMAND - Co said results were driven by customer appreciation for outdoor advertising and ability to connect advertisers with audiences, per CEO Sean Reilly

Company press release: ID:nGNX5b8ssF

Key Details
Metric
Beat/Miss
Actual
Consensus Estimate
Q2 Revenue
Beat
$616.75 mln
$606.61 mln (4 Analysts)
Q2 EPS
 
$1.58
 
Q2 Net Income
 
$164.64 mln
 
Q2 Adjusted EBITDA
 
$303.36 mln
 
Q2 Free Cash Flow
 
$218.71 mln
 

Analyst Coverage
The current average analyst rating on the shares is "hold" and the breakdown of recommendations is 1 "strong buy" or "buy", 6 "hold" and no "sell" or "strong sell"
The average consensus recommendation for the specialized reits peer group is "buy."
Wall Street's median 12-month price target for Lamar Advertising Co is $160.00, about 1.2% above its August 5 closing price of $158.18
The stock recently traded at 26 times the next 12-month earnings vs. a P/E of 24 three months ago

Reuters Recommended Reads
Aug 5 - Sinclair Q2 revenue rises on political advertising strength 
Aug 5 - Magnite Q2 revenue rises 11%, beats estimates, lifts outlook
Aug 5 - Digital ad firm Taboola's Q2 revenue rises, but misses estimates

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)